Product

CUPCORN


Daily Fresh Cup Corn is one of its most unique products. A special technique of processing the corn is being used to retain its nutrients and sweetness. This technique produces Corn in the form of Whole Kernel “Non-Cut”. The corn’s natural freshness is deep-frozen within hours within hours from harvest without addition of any flavour, colouring and preservatives, and if free from any synthetic chemicals. Daily Fresh Corn is 100% natural, healthy, cholesterol-free product that is low in fat and high in fibre. Cup Corn is served in a cup which makes it convenient to consume.

It’s simply nutritiously delicious in every cup. It comes in a variety of Toppings which are Raisin, Flaky Chili, Garlic Cheese and Lemon Pepper.

WAFITO

Wafito is actually waffle filled with natural delicious fillings and topped up with genuine toppings to give a unique quality product. It is a wholesome and freshly prepared to perfection with its crispy texture and pleasant aroma. It is a snack that is not only filling but satisfying as well and ensures that you would want to come back for more.

Wafito is specially made from Daily Fresh Foods own unique recipe to produce the ultimate premium waffle that gives each bite a unique experience itself. Wafito comes in a variety of flavours, mainly Coco Deluxe, Coffee, pandan, Chicken Floss, Raisin and Red Bean. Each with a different unique combination set of fillings and toppings.

ICEKIMO

IceKimo is made out of a unique combination of fresh fruits, natural flavoured ice & fruit toppings. IceKimo is served in a cup. It is shaved to produce very fine and thin slices of ice that is smooth and refreshing as soon as it touches your mouth. Available in many different variety of fruit flavours which includes Honeydew, Mango, Soursop, Strawberry, Pineapple. All naturally made to taste.

GELATO

Gelato is a unique creation by Daily Fresh Foods. Gelato is a new healthy and delicious dessert. “Gelato” translated from Italian means Ice cream and it is served in a cup. Gelato is freshly made daily with all natural ingredients that makes Gelato smooth in texture, delicious in taste and healthy in nature.

HACCP & HALAL CERTIFIED



Since its establishment, the company has achieved several milestones including obtaining the HACCP certification for it's signature product " Sweet Corn Kernel " on 13th September 2005. The certification is a proven testimony of the company's relentless commitment in delivering superior quality products using the latest and the most advanced technology available in the modern world today. Patrons of Daily Fresh are assured that every corn kernel produced by the company carries the endorsement HACCP and a brand name that prides itself for it's quality and freshness.


Apart form that, Daily Fresh has also received various endorsement form the relevant ministries such as the Ministry of Domestic trade, Co-opeatives And Consumerism (KPDNHEP), Islamic Development Department of Malaysia (JAKIM), Malaysia External Trade Development Corporation (MATRADE), Federation of Malaysia Manufacturers(FMM), Perbadanan Nasinal Berhad (PNS) and Malaysia Franchise Association (MFA) for it's excellent business achievements.


Daily Fresh favourite snacks for everyone are certified " Halal" by the Religious Department of Malaysia in compliance with International Islamic Laws.

DAILY FRESH BRAND

BRAND NAME


The brand of Daily Fresh evolved from the origin of its name. The idea of Daily Fresh is to provide new innovative creations for its customers each time they visit the outlet.

When it comes to high quality, fresh and process agricultural products, only one name comes to mind- Daily Fresh Foods. incorporated in Malaysia since 1997, Daily Fresh Foods is know worldwide as a supplier specialized in sweet corn product.

Under the Daily Fresh banner, the company promotes ready to eat snacks such as crispy Wafito, cool Ice Kimo, a fine and smooth shave ice made from fresh fruits, low fat Gelato ice-cream, as it's famous sweet Cup Corn, to satisfy anyone's craving's for sweet and savoury snacks. Daily Fresh is marketed via the cafe or kiosk concept in major shopping malls to reach out to its target market that prefers a comfortable and convenient setting.


PHILOSOPHY


Daily Fresh commit to use finest ingredients with right formulation and passion of making not only healthy and tasty products but also products that are full of vitality and character. Innovative ideas been created into the business concept in line with current and new generation trend movements that are ever changing. Daily Fresh Foods Group develop a brand image that are prominent and desirable which attract customer's attention and make them feel good. For every cent they spent, it's worth the value more than the price they pay for.




VISION


To become worldwide brand that provides high quality, safe, healthy food products that suits all individual taste & lifestyle.




MISSION

• To be innovative in constant research and development in our product and concept.
• To enforce team spirit within their organization and encourage personal development through internal and external training.
• To be customer-oriented, understanding the customer needs and provide excellent customer service.

TAGLINE


Convenient
It is convenient for the consumers because they are able to obtain a fast snack from Daily Fresh outlet without any hassle especially during time constraint.

Healthy
All the products are prepared fresh without compromising on the nutritional aspect and using only the best raw and natural ingredients from selected and approved suppliers.

Trendy

Daily Fresh products are always in the forefront of the move as they continuously improve and being the top of choice for the teenage, the youth and the busy working adults group.

Innovation

Different is not always better, but better is always different. Daily Fresh believe in innovation and managing innovation is the long term success for the business. Daily Fresh Research & Development team is always striving for better techniques and technologies to improving the products' quality.

MASCOT


Daily Fresh Mascot is represented by a Squirrel. The reason why the squirrel was chosen is because the squirrel is a very selective animal that selects only the best food to consume. It is also a very fast moving and versatile animal. With these characteristics, Daily Fresh Foods applies similar characteristics in its company. Daily Fresh uses the “Best” natural ingredients to produce the “Best” quality of its products for their customers. As like the squirrel, Daily Fresh is fast moving in its innovative ideas of producing new innovative products. Thus, Daily Fresh Foods is best represented by the Squirrel called KIMO.

Daily Fresh Foods Group

Daily Fresh Foods Group worldwide franchise network covers both local and overseas market. They have more than 800 franchise outlets and 1000 licensing selling points around the world, is one of the leading global snack food retailers. Daily Fresh Food Group has expanded the business to 15 countries, selling a vast variety of ready-to-eat snack and dessert throughout the world. More than 70% of Daily Fresh Foods kiosk worldwide are owned and operated by independent local small and medium entrepreneurs.

The overseas franchise outlets of Daily Fresh :

• Bahrain
• China
• Indonesia
• Jordan
• Kuwait
• Oman
• Qatar
• Russia
• U.A.E.
• Saudi Arabia
• Singapore
• South Africa
• Turkey

As one of the market leader in the world, Daily Fresh Foods Group strive to serve our most popular Daily Fresh favaourite snack foods and dessert which are Cup Corn, Watfito and Ice Kimo.

Introduction

Franchise business is now very common in world wide and even in our country, Malaysia. In Malaysia, franchising has grow significantly in years lately and became a trend of business building among new entrepreneurs in Malaysia.

Franchising has provide a way to start up a business with fully guidance and technical support from franchisor. Franchisor will provide all relevant information, data, preparation for the franchisee applicant and guide them to run their business. Its also become an opportunities for franchisor to wider up their businesses and branding to all around the country or even world wide. It become a win-win situation when both franchisor and franchisee earn their businesses.

According to Franchise Malaysia Organization, there are now 378 registered local franchise brands in Malaysia. And i guess now are adding more and more almost daily as the government has now more emphasis and support to people who taken franchise system could create win-win-win environment for the franchisor, franchisee and government if the business carried out properly.

I found out that franchise business is the easiest way to start up a business if you are not well prepared for own-create brand business, can start with a franchise business to practice before it. As the franchisor will be guide you along the business and prepare you to run the business well. I am about to research more about franchise next week.

What is Franchise?

A form of business organization in which a firm which already has a successful product or service (the franchisor) enters into a continuing contractual relationship with other businesses (franchisees) operating under the franchisor's trade name and usually with the franchisor's guidance, in exchange for a fee. Some of the most popular franchises in the Malaysia include Subway, McDonalds, and 7-Eleven.

The franchisee has the rights to market the product or service using the operating methods of the franchisor. The franchisee has the obligation to pay the franchisor certain fees and royalties in exchange for these rights. The franchisor has the obligation to provide these rights and generally support the franchisee. In this sense, franchising is not a business or an industry, but a method used by businesses for the marketing and distribution of their products or services. Both franchisor and franchisee have a strong vested interest in the success of the brand and keeping their customers happy.

Typically there are two types of franchise methods. There is “business format franchising” and “product and trade name franchising".