BRAND NAME
The brand of Daily Fresh evolved from the origin of its name. The idea of Daily Fresh is to provide new innovative creations for its customers each time they visit the outlet.
When it comes to high quality, fresh and process agricultural products, only one name comes to mind- Daily Fresh Foods. incorporated in Malaysia since 1997, Daily Fresh Foods is know worldwide as a supplier specialized in sweet corn product.
Under the Daily Fresh banner, the company promotes ready to eat snacks such as crispy Wafito, cool Ice Kimo, a fine and smooth shave ice made from fresh fruits, low fat Gelato ice-cream, as it's famous sweet Cup Corn, to satisfy anyone's craving's for sweet and savoury snacks. Daily Fresh is marketed via the cafe or kiosk concept in major shopping malls to reach out to its target market that prefers a comfortable and convenient setting.
PHILOSOPHY
Daily Fresh commit to use finest ingredients with right formulation and passion of making not only healthy and tasty products but also products that are full of vitality and character. Innovative ideas been created into the business concept in line with current and new generation trend movements that are ever changing. Daily Fresh Foods Group develop a brand image that are prominent and desirable which attract customer's attention and make them feel good. For every cent they spent, it's worth the value more than the price they pay for.
VISION
To become worldwide brand that provides high quality, safe, healthy food products that suits all individual taste & lifestyle.
MISSION
- To be innovative in constant research and development in our product and concept.
- To enforce team spirit within their organization and encourage personal development through internal and external training.
- To be customer-oriented, understanding the customer needs and provide excellent customer service.
TAGLINE
Convenient
It is convenient for the consumers because they are able to obtain a fast snack from Daily Fresh outlet without any hassle especially during time constraint.
Healthy
All the products are prepared fresh without compromising on the nutritional aspect and using only the best raw and natural ingredients from selected and approved suppliers.
Daily Fresh products are always in the forefront of the move as they continuously improve and being the top of choice for the teenage, the youth and the busy working adults group.
Different is not always better, but better is always different. Daily Fresh believe in innovation and managing innovation is the long term success for the business. Daily Fresh Research & Development team is always striving for better techniques and technologies to improving the products' quality.
Daily Fresh Mascot is represented by a Squirrel. The reason why the squirrel was chosen is because the squirrel is a very selective animal that selects only the best food to consume. It is also a very fast moving and versatile animal. With these characteristics, Daily Fresh Foods applies similar characteristics in its company. Daily Fresh uses the “Best” natural ingredients to produce the “Best” quality of its products for their customers. As like the squirrel, Daily Fresh is fast moving in its innovative ideas of producing new innovative products. Thus, Daily Fresh Foods is best represented by the Squirrel called KIMO.
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